Yahoo! The First Bounce
For the 75th anniversary of the NBA, Yahoo! teamed up with Hovercraft to create an immersive theater experience that recreated four iconic streatball locations during four iconic eras in Basketball history. We rendered four
AGENCY
Hovercraft
ROLE
Lead UI/UX Designer
CREATIVE TEAM
Robin Cain
Justin Gitlin
Olivia Emerick
Stuart Inamura
Mary Vertulfo
Aren Williams
We rendered a photorealistic recreation of each iconic neighborhood which we then projected on the inside of the pop-up experience. Each court was designed to be period specific in order to stay as true to history as possible. Renders byShawn Astrom.
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Court Renders
We rendered a photorealistic recreation of each iconic neighborhood which we then projected on the inside of the pop-up experience. Each court was designed to be period specific in order to stay as true to history as possible. Renders byShawn Astrom.
Event Photos
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