One of the premier fine woodworking companies in Boulder, this project called for a two part challenge. A) a refined website that will attract big time general contractors and wealthy frontrange homeowners and B) remain true to their brand character through collateral that would attract young, talented contractors who want to be part of a brotherhood of woodworkers.
Branding & Website
Dev: Alon Dahari Copy: Lexi White Photo: Chayce Lanphear
Develop a sports-team-inspired look that attracts young, talented woodworkers.
Develop a website that maintained the brand's edge, yet presented FS as deserving of $30k bids to homeowners and contractors alike.