Nike DNA—Her Story

Nike DNA + HerStory

We launched a two-part website for women's history month, highlighting and documenting the moments and artifacts from Nike's illustrious archives that had an impact on women's running over the past 65 years.

AGENCY

Hovercraft

ROLE

Lead UI/UX Designer

CREATIVE TEAM

CD: Derek Leach
DD: Nic Adenau
Producer: Robin Cain
Dev: Justin Gitlin
Dev: Benjamin Miles

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01 Exhibition

The first phase of the site was dedicated to a museum-style curation of all the existing Nike artifacts from their DNA collection that were influential in women's running since the companies inaugural year.

Navigation

Artifact View

02 Editorial

The second section of the site was a long form article focusing on the notable moments in the history of women's running, complete with interactive spotlights on product and athletes.

'84 Olympics

Serena Carousel

Artifact Highlight

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