Champ
Naming, branding, and packaging for a DTC sex health company positioned for (but not limited to)...men. As in-category packaging is altogether homogenous and uninteresting, we sought differentiation through a nod to a nostalgia reminiscent of gentlemen's clubhouses and a post war era whisky-sippin level of dignified confidence.
AGENCY
Madwell
ROLE
Branding & Packaging
CREATIVE TEAM
Laura Wasson
Jason Torrez
Ana Meza
Jessica Auville
Condensed Numerics and thin, subtle pinstripes were used to give reference to old sports jerseys.